Definition
Art Deco in watches refers to a design style that emphasizes geometric shapes, clean lines, and the incorporation of luxurious materials and elaborate details. This style is known for its elegance, sophistication, and celebration of modernity.
Origin
The term “Art Deco” is derived from the Exposition Internationale des Arts Décoratifs et Industriels Modernes, held in Paris in 1925. This artistic and design movement gained prominence in the 1920s and 1930s, influencing architecture, furniture, fashion, and of course, watchmaking.
Use
In the watch industry, Art Deco is often associated with watch designs from the 1920s and 1930s, but it also influences contemporary models that seek a vintage or classic look. Art Deco watches are valued for their distinct aesthetic and often feature rectangular cases or unusual shapes, stylized numerals and markers, and decorative details.
Examples
An iconic example of an Art Deco watch is the Cartier Tank, introduced in 1917 and still popular today. Another example is the Jaeger-LeCoultre Reverso, created in 1931, known for its reversible case and geometric lines.
Synonyms
There are no exact synonyms, but related terms include “vintage style,” “geometric design,” or “1920s/1930s style.”
Related Terms
- Bauhaus: A design movement that also emphasizes simplicity and functionality, contemporary to Art Deco.
- Retro Style: Refers to designs that evoke styles from past eras.
Tips
When looking for an Art Deco watch, pay attention to the design lines, geometric shapes, types of fonts used in the numerals, and the choice of materials, such as gold, platinum, and gemstones.
Fun Facts
Art Deco was not just an aesthetic style, but also a symbol of modernity and progress, reflecting the optimistic and innovative spirit of the period between the two World Wars. The style was revived and gained popularity again in the 1960s and 70s, influencing various forms of art and design.
